White City Central

White City Central

White City Central

  • Location: White City, London
  • Client: London Borough of Hammersmith & Fulham
  • Date: 2020- ongoing
  • Value: Confidential

White City Central is a mixed-use neighbourhood providing 268 new homes – which will be 30% affordable (social) rent, 20% shared ownership and London Living Rent, and 50% private with wheelchair adaptable homes – alongside a new nursery, community centre, sports pitch, outdoor children’s play facilities, and public open space, in the heart of the White City Estate.

White City Central creates 8 new buildings of 2 to 9 storeys, set in a landscape-led design that prioritises access, connectivity, and safety. The buildings have been designed with active frontages, providing defensible space and natural surveillance, and facilitating the integration of Play On the Way and Play At Your Doorstep initiatives. This helps support active community participation, forging intergenerational relationships between residents to strengthen social ties and overcome isolation

Mae White City03A

Mae_WhiteCitySitePlan.png#asset:2489Site masterplan


Typical floor plan of one of the residential blocks

2001 N249 Maeweb
2001 N212 Maeweb

The scheme was developed through an extensive co-creation process with a residents’ advisory panel, operators and community use providers, nursery school stakeholders - including the Department of Education - and a disability forum, to ensure the voices of all residents and users have been considered in the site’s development. Feedback and objective guidance was sought from residents and local stakeholders at all stages of the project, with workshops and review panels affording meaningful agency to their contributions, helping to develop a sense of ownership and participation.

Explore the neighbourhood here:

2001 N292 Maeweb
2001 N282 Maeweb
2001 N291 Maeweb

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